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Melvyn Goodinson – our hero!

December 8, 2011

You may have noticed over the last couple of months that Artsy Does It has undergone some aesthetic changes, starting with our celebratory first birthday banner, which was shown from mid-October until a couple of weeks ago, when it was changed for our beautiful new title banner and icon. “Who was behind these masterpieces of branding?” I hear you cry. Well, you need wait for answers no longer, for the face of our designer is about to be revealed to the world!

Sheffield-based designer Melvyn Goodinson, alias D34DPIXEL, graduated from Sheffield Hallam University in Summer 2011 having achieved a degree in Graphic Design (BA Hons) specialising in “identity”. To those of us who aren’t design buffs, “identity” is the term used to encompass all things associated with the visual appearance of an organisation ranging from business cards to letterheads to brochures to a website, which is how we knew that Melvyn would be the perfect person to help shape Artsy into the sophisticated but still fun establishment we want it to be as it continues to grow. As design is most definitely one of the arts that we proclaim to adore, it seemed only fitting that we draw a little attention to Melvyn and his designs in the form of a profile once our shiny new banner and icon had been unveiled, and he very kindly agreed to answer a few questions for us:

1.     Hi Melvyn. Thanks for being the star of our first ever-designer profile and for designing the “new-look” Artsy for us! What processes did you go through in putting this together? Where did you get your inspiration from for our header?

Hello Artsy, It’s no trouble at all. The design process for your header was a toughy! I basically started by thinking about what Artsy is and what you would like from a logo. I wanted to create a cameo style icon but with a modern twist to reflect what Artsy stands for and the long cultural heritage it draws on. The inspiration for the finished piece came from Victorian mirror frames, cameo brooches and wallpaper.

2. That’s lovely! What would you say your main influences were when it comes to your other work?

Well as we know every customer is different, so what influences my work is all subject to my clients’ requirements. The beauty of this is that it makes me completely versatile and keen to develop for my clients, like a blank canvas for my clients to draw their ideas on, as opposed to being set in my ways; I don’t want my clients to think that I’m a one trick pony.

3. You spent a lot of time abroad as a child – do you think your first-hand experience of other cultures influences you and your work?

I sure did! It definitely has, but in the sense that I have an open mind . Some of my earliest memories are from living in Africa, and I have always had a slight obsession with African tribal masks and art. Experiencing different areas of the world, like Australia and Malaysia, has helped greatly too.

4. If you had to summarise your characteristic style in 5 words or less, how would you describe it?

Ooooooh tough one! I would probably choose  “different”, “stunning” and “innovated”. The reason for this is as a perfectionist I try to make all work personal and put my blood sweat and tears into the project to make it the best it can be and will not rest until I have produced a masterpiece!

5. Outside of design, what are your interests? Do they find a way into your work or do you try to keep your career seperate from your hobbies?

I have many interests over a wide spectrum, to name a few snowboarding, gigs and going to sea life centres. I tend to keep my career apart from the social side of my life but I always notice the design of things wherever I go and whatever I do!

6. Are there any designers out there who are role models to you? Who do you aspire to be like?

I have many role models, Stefan Sagmeister and Salvador Dali to name two. The thing is though, I don’t aspire to be like anything or anyone because I want to be the next big thing like Sagmeister and Dali have been, and have people be inspired by what I do and look up to me.

7. As a new designer, what’s the biggest challenge you’ve faced so far?

Well there are a number of hurdles I have faced so far. My supposed ‘lack of experience’ would be the main one as it has made finding the right job and making my application stand out very difficult. Everyone always says that the creative industries are the hardest to crack into, but this has been more of a challenge than I expected.

8. Finally, If you had to give one SINGLE piece of advice to the next generation of designers, what would it be?

To the new designers out there, my advice would be WORK HARD and RISE ABOVE EVERYTHING thrown at you and you will persevere. Always think positive and don’t be afraid to be a bit cocky now and then – it helps you to define yourself and get noticed.

If you would like to see more of Melvyn’s work, his full portfolio is available on BeHance. If you would like to contact him regarding his designs or any opportunities you may have for him, you can email him on

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